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Pony Effect

Park Hye Min, also known as Pony, is a Korean celebrity makeup artist who garnered a large cult following with her know-how and her popular makeup tutorials on YouTube. Following the huge success of her YouTube channel, and the popularity of her collaboration with the international cosmetic company MEMEBOX, she decided to launch her own makeup brand. She called it Pony Effect, and it reflects her unique personality, together with her knowledge about trends and techniques and everything that has to do with the latest in makeup. Pony is the creative genius behind the brand, and she carefully designs all the cosmetics the brand produces.

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Expression and individuality

Pony's transformative makeup skills and cutting edge YouTube tutorials have made her into a visionary, within the K-beauty industry and beyond. Pony Effect is an experimental makeup brand that challenges the boundaries of what makeup can do. The products have been developed with the utmost care, and they evoke a hint of individuality and colorful self expression. All Pony Effect's products come in stylish, luscious packaging, and provide results with high intensity. Their makeup products are suited for special moments, but they can brighten up any ordinary day. 

The Powdery Whisper Lipstick is the perfect item to create a classy look. It leaves a silky soft texture in your lips, with deep matte tones, giving your lips a powdery finish with immense, dramatic colors. Rich wine tones and sparkling coral and everything in between. For a knife sharp application, there is the Powder Touch Lip Lacquer, that slides across your lips effortlessly. There are beautiful rich colors that match every skin tone. 

Glossy lips, intense coloration

If you're looking for a more glossy finish, Pony Effect has your back. The Enamel Glossy Lip covers your lips with a shiny, enamel-like layer, like the glaze on a candy apple. The shiny finish is long lasting and durable. 

Purchase Pony Effect at Little Wonderland

Are you curious yet? Care for your lips with the intensely pigmented lipsticks and lacquers by Pony Effect, and add them to your makeup collection! We are one of the few sellers in the Netherlands that offer Pony Effects in our product range. If you order before 20:00, you'll get your order the following day! Every order comes with some free samples, and if you spend over 40 euros you'll receive a free sheet mask!

Our top brands: Klairs | Innisfree | Dr.Jart+ | Etude House | Holika Holika