Serum: What is it and why?

Using serums in your skincare routine can be a real game-changer, especially if you're looking for a powerful boost for your skin. This blog dives into the world of Korean serums, perfect for beginners who want to learn more about this essential skincare product or for those looking to find the perfect serum for their skin.

What is a serum?

A serum is a powerful, concentrated formula often containing essential active ingredients designed to tackle specific skin issues. Unlike moisturizers, serums have a light and fast-absorbing texture that penetrates deep into the skin. Korean serums are renowned for their advanced formulations and innovative ingredients.

When do you use a serum?

In the Korean skincare routine, you apply a serum after cleansing, toning, and potentially after applying an essence. An essence is optional, but it's crucial to apply your serum before your moisturizer. This ensures that the active ingredients in the serum are fully absorbed and can do their job.

Different types of serums

Vitamin C serum

Korean vitamin C serums are popular for their powerful antioxidant properties. They help brighten the skin, reduce dark spots, and stimulate collagen production for a radiant and youthful complexion. Read all about vitamin C for the skin or check out all the vitamin C serums in our webshop.

Hyaluronic acid serum

A hyaluronic acid serum offers intense hydration by attracting and retaining moisture in the skin. This results in a plumper and more hydrated appearance, ideal for all skin types, including sensitive skin. Do you have dehydrated skin? A hyaluronic acid serum could be your thirst-quencher!

Niacinamide serum

Niacinamide, also known as vitamin B3, is versatile and soothing for the skin. It reduces redness, improves skin texture, and helps minimize pores, leaving your skin looking smooth and healthy. Want to know why we're such big fans of niacinamide? Read our blog on niacinamide. Want to try this versatile ingredient? Check out all our niacinamide serums.

Retinol serum

Retinol has become a must-have ingredient in our routines, especially if you're looking for a slow-aging product. Retinol serums are effective in reducing fine lines, wrinkles, and improving skin texture. They promote cell renewal and help brighten the complexion. Additionally, they're great for fighting acne, making them an excellent ingredient for oily, acne-prone skin types.

Anti-aging serum

If you're looking for a slow- or anti-aging serum, choose a Korean serum specifically designed to combat signs of aging. These serums often contain powerful ingredients like retinol, peptides, or antioxidants that help improve skin elasticity and reduce fine lines and wrinkles.

Serum for pigmentation

Ingredients like vitamin C, niacinamide, arbutin, or tranexamic acid are effective in brightening the skin and reducing pigmentation. It's important to use the serum regularly to see results.

Whether you're new to the world of Korean skincare or have already switched to K-Beauty, a Korean serum can be a valuable addition to your daily routine. Experiment with different formulas and discover which one works best for your specific skin needs.